Top Coffee Trends to Watch In 2024

2024 marks a creative journey with coffee, from vibrant cocktail blends to the integration of artificial intelligence in roasting and brewing processes. Don't miss the chance to explore the fresh and enticing trends shaping the future of the coffee industry.

In 2024, the coffee industry is undergoing a blend of tradition and innovation, marking a shift in consumer preferences and production methods, combining familiar flavors with advanced trends that are sure to offer intriguing experiences.

This article explores the most notable coffee trends worldwide this year, providing readers with a glimpse into the coffee trends of 2024.

Coffee Cocktails

In 2024, fresh combinations of cocktails with the rich flavor of coffee will offer you more choices for enjoying coffee. The popularity of this combination is predicted to increase this year.

A person pours a type of Coffee Cocktails into a glass

Bartenders and coffee enthusiasts are experimenting with various flavors, from bold espresso to the soft and smooth flavors of cold brew. These flavors are incorporated into various cocktails, creating creative concoctions such as Irish coffees, cold brew negronis, and many other mixes using coffee liqueur or coffee beans as the main ingredient.

Nowadays, coffee cocktails are becoming more popular, not only limited to late-night bars but also widely available in coffee shops and restaurants. This combination attracts a broader segment of consumers worldwide.

Ube - Flavor of 2024

Every year, the culinary world eagerly awaits the emergence of new flavor trends that will permeate into food and beverages.

T. Hasegawa (a major flavor and fragrance manufacturer based in Japan) announced that Ube would become the prominent flavor of 2024. This vibrant and unique purple yam originates from Southeast Asia and has caused a sensation in the culinary world, including coffee.

Flavor and Appearance of “Ube”

Bread made from ube tubers on the table

Ube - This bright purple yam, scientifically known as Dioscorea alata, originates from the Philippines and is praised for its sweet, earthy flavor and subtle buttery notes. The popularity of Ube stems not only from its flavor but also from its characteristic purple color, adding a special depth to coffee drinks.

One of the main reasons for the significant growth in the popularity of purple yam is its versatility in usage; it can be used in desserts, beverages, savory dishes, and is rich in nutrients.

Ube iced tea on the floor
Ube iced tea (Source:

Moreover, Ube is smoothly integrated into various coffee beverages. Whether as a primary ingredient in frappes or adding this flavor to classic latte, it brings an exciting surprise to coffee enthusiasts.

With its compatibility with both hot and cold coffee preparations, Ube has won the hearts of culinary enthusiasts worldwide. This unique flavor makes it a flexible choice for both bartenders and coffee lovers.

The appeal of Specialty Coffee

All coffee beans are rated on a scale of 100. This rating process is professionally called “cupping.” According to the Specialty Coffee Association of America (SCA) standards, specialty coffee is Arabica beans rated 80 or above.

They must be tasted by professional tasters or Q graders. If a product has too many defects before the tasting process, it will immediately be disqualified as specialty coffee.

Arabica coffee beans are handles natural
Arabica coffee bean (Source:

Great coffee not only depends on flavor but also on the value it brings. These values are shaped by the collaboration of farmers, producers, and consumers. Each contributes to creating a good cup of coffee.

Thanks to this clear, detailed information, it helps buyers feel more confident when choosing to buy Specialty Coffee. Also, it is precisely because of its specific origin that Specialty Coffee has created a big explosion in the coffee industry in general.

red and brown round coffee fruits in a white plastic bucket

Many customers drink Specialty Coffee for its flavor, but many also seek it for health reasons. This premium Specialty Coffee is harvested ripe, eliminating unknown chemicals at the root and is roasted and processed meticulously. Therefore, proper use can help reduce acne, support the treatment of cardiovascular diseases, cancer, etc., creating the special attraction of Specialty Coffee this year.

Role of Artificial Intelligence (AI)

In recent years, artificial intelligence (AI) has emerged in many fields from healthcare to education, finance, and transportation. AI has expanded into the coffee industry, from cultivation to the last cup of coffee.

AI Helps Predict Productivity and Quality

IBM AgroPad, a device the size of a business card, is making a significant step in optimizing the cultivation process. Developed by IBM Research and tested by Enveritas, AgroPad provides data on pH, nitrate, magnesium, and chlorine… helping farmers predict the best location for coffee cultivation with the highest productivity and flavor.

Coffee quality testing equipment using artificial intelligence
IBM conducted initial trials of AgroPad at small rural facilities in Uganda. (Source:

It can be said that AI helps optimize coffee cultivation, production, and brewing, providing a personalized and more efficient coffee experience.

AI Support in Coffee Roasting

The application of artificial intelligence in the coffee roasting process not only improves efficiency but also minimizes tasks and increases accuracy. AI systems can optimize coffee roasting parameters to produce high-quality coffee beans at lower costs.

Smart Coffee Brewing Machines

Artly, a coffee company based in Seattle (USA), has been a pioneer in developing an AI-powered robot for coffee brewing and serving. Not only capable of detecting issues, but the robot can also plan movements, avoid obstacles, and use reasoning skills to create perfect cups of coffee.

Robot barista Artly
Robot barista Artly. (Source: Seattletimes)

Now, machines equipped with artificial intelligence provide personalized brewing experiences, adjusting parameters such as temperature and brewing time according to individual preferences.

Consumer Preference Analysis

AI tools not only help predict trends but also customize coffee products according to the specific preferences of each consumer. Through data analysis, businesses can better understand the needs and desires of customers, thereby providing suitable products and optimizing their coffee experience.


2024 is a promising year for the coffee industry, witnessing a delicate blend of tradition and innovation. These fresh trends not only enrich the world of coffee but also open unique and diverse experiences for coffee lovers.


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